Educational Content

Immerse yourself in the world of responsible fashion through DAMō's insightful blog.

Curated by our founders and esteemed fashion experts to help you understand and embrace sustainable practices in the realm of fashion.

Communicating Sustainability: Is Your Brand Greenwashing or Greenhushing?

Greenwashing misleads consumers with false eco-friendly claims, while greenhushing hides real sustainability efforts. This article explores how to spot these tactics and why transparency is key in fashion. Learn how brands can communicate sustainability responsibly and build trust.

Sustainable Fashion: Dressing the World Without Draining It

The fashion industry uses enormous amounts of water, contributing to water stress and pollution. Sustainable materials and water-saving technologies can significantly reduce this impact. Conscious choices by designers and consumers are key to protecting our planet.

Nylon vs. Polyester: A Sustainable Fashion Showdown

Both nylon and polyester are synthetic materials that dominate the fashion industry. While they are immensely popular, their sustainability raises significant concerns. Let’s dive into the intricacies of these materials, their recycled counterparts, and whether choosing one over the other is truly beneficial for our products.

Slow (High) Fashion Vs Fast Fashion = New Fashion

How will the business models of future fashion brands look in ten years? Will they educate consumers to buy less but buy better, thereby increasing profit margins? Will they foster a culture where people are happy to share high-quality products? There are still too many questions and no single answer.

Fashion Waste: Challenges and Solutions

Fashion waste arises from unsold products and inefficient production processes, with fast fashion being a significant contributor. Solutions include adopting sustainable designs, using regenerative materials, and improving production efficiency. Balancing environmental impact and business profitability is crucial.

Understanding Vegan in Fashion: are we using the term properly?

Defining "vegan" in fashion is complex and often misunderstood. Originally coined in 1944 by the founders of the Vegan Society, veganism seeks to exclude all forms of animal exploitation and cruelty. In fashion, this means creating clothing without any animal-derived materials. But is that enough?

ESG in Fashion: A Guide for Designers and Small Brands

If you own a brand or are thinking of starting a company, understanding ESG is essential. While it may seem like ESG reporting is only for big companies, starting early can position your brand as forward-thinking and future-ready.

From Waste to Wardrobe: Diving Deep into Recycled Fabrics

Recycled fabrics don't come from old fabrics but from plastic bottles and fishnets. It's all about mechanical recycling while Chemical recycling is trying to scale up to have better quality fibres but it get some obstacles.

Digital Product Passport (DPP): A Peek Behind the QR Curtain

Discover the power of the Digital Product Passport (DPP) in shaping transparent consumer choices. Beyond a marketing tool, DPP narrates a product's journey, meeting consumer curiosity and addressing environmental concerns. Learn about the EU's 2030 mandate, traceability rules, and innovative collaborations shaping the future of fashion. Start implementing your DPP now with 5 key points, preparing your brand for the business model revolution ahead.

Decoding Traceability in Fashion: Unraveling the Threads

Unlock the secrets of fashion with traceability – your map to quality, sustainability, and trust. Discover the journey behind your clothes, from materials to manufacturing. Learn how traceability safeguards your choices, backs up green claims, and builds trust in sustainable practices. Explore transparent supply chain methods and dive into the essence of traceability – it's more than origins, it's a commitment to a greener, better fashion world. Navigate the threads of trust with insights and methods to enhance your eco-friendly message.

A guide on how to Find Your Leather and Tannery Partner

Embarking on the journey of choosing leather is a significant step, whether you're a seasoned leather enthusiast or just delving into the world of exquisite materials. Your decision should be grounded not only in personal preferences but also in sustainability and trustworthiness, ensuring that the leather comes from a reputable tannery.

More Sustainable Shoe: Asking the right questions

When we talk about fashion & sustainability the most complex product to approach is footwear.

On product claims & Certifications (Footwear & Accessories)

How to communicate your sustainable fashion product to the world and make sure you are giving a good message, avoiding greenwashing and showing people that it is possible to have a more sustainable and beautiful product?

Communicating Sustainability: Navigating the Greenwash Minefield

In the quest for authentic sustainability communication, small brands battle greenwashing, while industry giants, caught in the green hush, cautiously navigate the scrutiny minefield. Armed with strategic focus, transparency, and verifiable data, brands can successfully transcend the greenwash mirage and truly champion a greener future.

Leather vs Vegan Leather: Origins, Characteristics, and Environmental Impact

Decoding Leather: Origins, Characteristics, and Sustainability in Leather and Vegan Alternatives

Sustainable Leather: Exploring Types, Production, and Traceability for Eco-Friendly Fashion Choices

Leather's sustainability hinges on factors like type, production, and traceability. Not all leather is equal; its environmental impact varies. Let's explore why leather can be sustainable when chosen wisely.

Vegan Leather Evolution: Unveiling Sustainable Fashion Trends

Decoding Vegan Leather: From Misuse to Sustainability. Explore Eco-Friendly Options and Industry Innovations.

EU Strategy for Sustainable and Circular Textiles: all you need to know

The European Union has launched the Strategy for Sustainable and Circular Textiles to tackle the environmental effects of the textile industry, emphasizing sustainable practices, circular economy principles, and innovation.

Circular Economy in Fashion: An In-Depth Analysis

This article discusses the environmental impact of the fashion industry and the need for a transition to a circular economy model.

The Value of Deadstock Fabrics in Fashion

Deadstock fabrics offer a sustainable and environmentally friendly alternative to traditional fabrics. Explore their advantages and how they are changing the fashion world.