Communicating Sustainability: Navigating the Greenwash Minefield

In the quest for authentic sustainability communication, small brands battle greenwashing, while industry giants, caught in the green hush, cautiously navigate the scrutiny minefield. Armed with strategic focus, transparency, and verifiable data, brands can successfully transcend the greenwash mirage and truly champion a greener future.

The Greenwash Jungle

In the vast landscape of sustainability claims, a perilous path lies ahead. Small brands sing sustainability tunes, often greenwashing, while major players opt for silence, fearing the repercussions of unverifiable claims—enter the realm of green hushing.

Today, we're on a mission to unravel the secrets of authentic communication without falling into the greenwashing trap.

Define Your Battle: Brand Strategy

In the war against greenwashing, your first weapon is a

Published: 03/01/2024


Nicolò Giusti
Nicolò Giusti
BIO: Nicolò is an innovative and sustainable material specialist working in the fashion industry for more than 15 years. His passion for traditional materials but also for innovative solutions brought him to create the Sustainable Academy, a community that supports students, entrepreneurs and fashion companies to be more sustainable and avoid greenwashing.
"I really believe in the power of collaboration. Sharing and learning is the only way we can get to the next level. Why waste time protecting ourselves when we can use it to improve?"