Decoding Traceability in Fashion: Unraveling the Threads

Unlock the secrets of fashion with traceability – your map to quality, sustainability, and trust. Discover the journey behind your clothes, from materials to manufacturing. Learn how traceability safeguards your choices, backs up green claims, and builds trust in sustainable practices. Explore transparent supply chain methods and dive into the essence of traceability – it's more than origins, it's a commitment to a greener, better fashion world. Navigate the threads of trust with insights and methods to enhance your eco-friendly message.

The Essence of Traceability

In the world of fashion, traceability is like having a map for your products. It's not just about finding where things came from; it's about making sure the stuff used to make your clothes is top-notch and good for the planet.

While some brands keep their manufacturing process a secret, the truth is, for someone experienced in sourcing, these secrets don't stay hidden for long.

Nowadays, more and more folks are buzzing about traceability. Why? Well, the new generation of shoppers is all about digging into the nitty-gritty details. They want to know the story behind a product – where it's made, what materials go into it, and if it's treating both the people making it

Published: 15/01/2024


Nicolò Giusti
Nicolò Giusti
BIO: Nicolò is an innovative and sustainable material specialist working in the fashion industry for more than 15 years. His passion for traditional materials but also for innovative solutions brought him to create the Sustainable Academy, a community that supports students, entrepreneurs and fashion companies to be more sustainable and avoid greenwashing.
"I really believe in the power of collaboration. Sharing and learning is the only way we can get to the next level. Why waste time protecting ourselves when we can use it to improve?"