Understanding Vegan in Fashion: are we using the term properly?

Defining "vegan" in fashion is complex and often misunderstood. Originally coined in 1944 by the founders of the Vegan Society, veganism seeks to exclude all forms of animal exploitation and cruelty. In fashion, this means creating clothing without any animal-derived materials. But is that enough?

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Understanding Vegan in Fashion: are we using the term properly? 

Defining what is Vegan in fashion can be intricate and complex. When we began our research to develop our sustainability rating system, we immediately recognised the confusion that surrounds the topic and the importance of clarifying to fully understand which materials can indeed be defined as

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Published: 17/05/2024

Author:

Damō
Damō
BIO: DAMō is an online workspace for international designers and fashion brands that want to create sustainable fashion. DAMō was born from the union of the experiences of its founders, professionals in the fashion sector for over 10 years. Selene and Lorenzo embody the crucial connection between the worlds of design and production, embracing the philosophy of sharing knowledge and needs between these two universes to renew the fashion landscape.
"Knowing more about materials, regulations, and manufacturing processes is key to expanding our creativity and creating fashion responsibly."