Revealing the Hero of Transparent Consumer Choices
Not Just a Marketing Story
The Digital Product Passport (DPP) isn't your typical marketing tool, although many brands have treated it as such. Often represented by a QR code on a product or hangtag, the DPP is designed to narrate a product's past, present, and future – encouraging customers to consider the full story. While a cool product remains a priority, consumers are increasingly curious about a product's origin, materials, and potential second life.
Addressing Genuine Needs
Beyond meeting consumer curiosity, the DPP is responding to emerging regulations aimed at preventing disasters like Rana Plaza, deforestation, and plastic overconsumption. Large brands, flush with cash, may weather fines, but damaging publicity can be
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