Digital Product Passport (DPP): A Peek Behind the QR Curtain

Discover the power of the Digital Product Passport (DPP) in shaping transparent consumer choices. Beyond a marketing tool, DPP narrates a product's journey, meeting consumer curiosity and addressing environmental concerns. Learn about the EU's 2030 mandate, traceability rules, and innovative collaborations shaping the future of fashion. Start implementing your DPP now with 5 key points, preparing your brand for the business model revolution ahead.

Revealing the Hero of Transparent Consumer Choices

Not Just a Marketing Story

The Digital Product Passport (DPP) isn't your typical marketing tool, although many brands have treated it as such. Often represented by a QR code on a product or hangtag, the DPP is designed to narrate a product's past, present, and future – encouraging customers to consider the full story. While a cool product remains a priority, consumers are increasingly curious about a product's origin, materials, and potential second life.

Addressing Genuine Needs

Beyond meeting consumer curiosity, the DPP is responding to emerging regulations aimed at preventing disasters like Rana Plaza, deforestation, and plastic overconsumption. Large brands, flush with cash, may weather fines, but damaging publicity can be

Published: 21/01/2024


Nicolò Giusti
Nicolò Giusti
BIO: Nicolò is an innovative and sustainable material specialist working in the fashion industry for more than 15 years. His passion for traditional materials but also for innovative solutions brought him to create the Sustainable Academy, a community that supports students, entrepreneurs and fashion companies to be more sustainable and avoid greenwashing.
"I really believe in the power of collaboration. Sharing and learning is the only way we can get to the next level. Why waste time protecting ourselves when we can use it to improve?"