Manifesto

The fashion industry towards change

In recent years we have witnessed a transition in the fashion industry towards a more responsible production organisation, demonstrating how important it is to connect the different actors involved in an increasingly synergetic manner.

Design is the starting point for change and material selection is the beginning of every project

Many manufacturers are implementing techniques for the creation of new textile fibres from waste recovered from different supply chains, such as the industrial or food sectors, aiming the development of technologies that can serve and satisfy strategies based on circularity.

Up-to-date knowledge of the opportunities offered by existing materials on the market enables designers to make conscious and autonomous choices from the earliest stages of design.

This is possible if supported by regular and authentic collaboration with specialised manufacturers enthusiastic about distributing knowledge and resources that can foster responsible fashion development.

DAMō was created to enable designers and manufacturers to meet

DAMō was born out of the desire to enable the meeting of interested parties through a web portal full of interactive tools and accessible resources. DAMō is the ideal place for the creation of fashion products that respect the best standards of ethical design, circular fashion and socio-environmental sustainability.

But was does the name DAMō mean?

Some people have asked us what DAMō means. The name DAMō was carefully designed to embody the fundamental pillars of our project: circularity, creativity, reuse and made in Italy.

Playing with the anagram of the Italian word 'Moda' (fashion), we want to emphasise that, by reusing innovatively what already exists and is ready to be used or reused 'da mò', we can preserve the aesthetic-symbolic elements characteristic of fashion while making it more sustainable.

Let us look in detail at the meaning of our pillars:

 

  • Circularity: we promote the transition process towards circular design starting with traceability and transparency of the supply chain and promoting certified materials with high-quality standards for the creation of circular fashion products.
  • Creativity: we support the development of creativity by offering designers and brands easy access to sustainable materials at competitive prices and in customised quantities 
  • Reuse: we want to promote the use of existing materials or of materials created according to new sustainable recycling technologies, without resorting to the exploitation of new raw materials 
  • Made in Italy: we want to enhance the Italian fashion industry, with its textile and manufacturing traditions, supporting it in the process of adapting to the new standards required by the European Community (EU Strategy for Sustainable and circular textiles https://environment.ec.europa.eu/publications/textiles-strategy_en)

A web portal to support the development of sustainable fashion

We, therefore, decided to create a web portal where technology and transparent communication intertwine to support the development of creative projects. 

You will be able to move freely within our web portal and be supported at every stage of your research.

Within our easy and intuitive portal, you will be able to choose the solutions that best suit your needs, and find the answers and tools you need to help you in the development of your fashion collections. 

The portal is structured to support you in the following three design phases:

  • Search for easily accessible educational content such as product sheets, industry reports and webinars, to educate designers on sustainability issues and promote transparent communication of fashion collections
  • Development of ethical fashion products. Technology, an essential element for innovation, supports the various stages of design by facilitating and accelerating all processes: 3D technology and AI are used to enhance the creative research and development experience.
  • Search for eco-sustainable materials through a system of cataloguing materials according to sustainability parameters studied with experts in the field to guarantee high standards of quality, sustainability and traceability in line with DAM values and allow users to connect and source materials from small local producers and certified suppliers.

DAMō Traceability System

Today, more than ever, the traceability of a garment's origins and the details of how and where it is made are becoming increasingly important. It is crucial that designers have all the necessary information about the materials used in the creation of their fashion products. For this reason, DAMō has developed its own traceability system, aimed at providing designers with a complete view of materials along each stage of their life cycle, in order to make them aware of the choices they make.

In order to make it easier for designers to understand and select materials, we have structured our traceability system into three fundamental phases of the material's life: the origin of the material and its raw materials, the manufacturing processes and treatments, and the end of life.

The DAMō material classification system was developed in cooperation with leading experts in the field. We constantly strive to refine our rating methodology to reflect the evolution of the industry and the growing awareness of sustainability issues.

ORIGIN

  • DO I KNOW THE EXACT COMPOSITION OF THE MATERIAL?
  • DO I KNOW THE ORIGIN OF THE RAW MATERIAL?
  • ARE THE YARNS I USE SUSTAINABLE AND DO THEY HOLD CERTIFICATIONS SUCH AS GRS®?
  • ARE THEY WASTE MATERIALS FROM PRODUCTION FOR OTHER BRANDS?

DAMō assesses how and where the raw material used in the different fabrics is made, whether all regulations to protect workers have been complied with and what certifications are offered, such as GRS® certification for recycled materials. In the case of leftover materials, the company requires verification of the origin of production as a guarantee of quality.

PROCESSING AND TREATMENTS

  • WHERE ARE ALL PRODUCTION STEPS CARRIED OUT?
  • DOES THE FINISHED PRODUCT HOLD CERTIFICATIONS SUCH AS GRS®?
  • DOES THE MANUFACTURING COMPANY HOLD ALL CERTIFICATIONS AND GUARANTEES FOR THE PROTECTION OF THE ENVIRONMENT AND WORKERS?
  • DYEING AND FINISHING?

DAMō is constantly analysing and checking its suppliers, requesting more and more information from its partners, such as compliance with the regulatory parameters of the countries in force and certifications obtained from an environmental point of view. For the designer, it is important to evaluate and choose its manufacturers by assessing their correct performance in all phases of processing.

LIFECYCLE

  • CAN THE MATERIAL BE RECYCLED?
  • WHAT STEPS SHOULD I TAKE TO EXTEND THE LIFE OF THE MATERIAL?
  • HOW CAN I CREATE MY GARMENTS TO KEEP THE PROPERTIES OF THE MATERIAL INTACT?

DAMō supports designers in their choice of material by also evaluating the end of life of the product, suggesting the best use and care options for the material to ensure maximum life extension. It is important for the designer to evaluate these aspects from the earliest stages of creation and design of the garment.

 

In a context of change and innovation, characterised by more and more examples of circular business and aimed at chasing the great challenge of transparency, DAMō wants to become a point of reference to aggregate and support creatives, fashion designers and brands for the complete affirmation of circular fashion.

Published: 02/11/2023

Author:

SM
Selene Micheletti